Choosing the Right Label for Your Product: Flexographic vs. Digital



When it comes to labeling your product, choosing the right printing method can make a significant difference in quality, cost, and overall branding. Two of the most commonly used printing techniques in the label industry are flexographic (flexo) printing and digital printing. Understanding the key differences between these methods can help you make an informed decision that best suits your product's needs and budget.



What is Flexographic Printing?





Flexographic printing is a traditional label printing method that uses flexible relief plates to transfer ink onto a substrate (label material). The process involves:


Creating custom printing plates for each color

Using fast-drying inks (often UV-curable)

Running on high-speed rotary presses


This method is highly efficient for large-volume production, making it a go-to choice for industries such as food, beverage, and pharmaceuticals.



ADVANTAGES & DISADVANTAGES of flexographic printing





Advantages of Flexographic Printing


Cost-Effective for Large Runs – Since flexo printing requires custom plates, the initial setup cost can be high. However, for high-volume orders, the per-label cost decreases significantly.


Wide Range of Substrates – It can print on a variety of materials, including paper, films, metallic foils, and shrink sleeves.


Durable and High-Quality Prints – Ideal for labels that require durability and resistance to harsh conditions, such as moisture and chemicals.


Faster Production Speeds – Once set up, flexographic printing can produce labels at high speeds, reducing production time.


Disadvantages of Flexographic Printing


High Setup Costs – The need for printing plates increases upfront costs.


Limited Design Flexibility – Making changes or modifications requires new plates, adding to expenses.


Not Ideal for Short Runs – Due to high setup costs, flexo printing is not cost-effective for small batches.



What is Digital Printing?





Digital printing is a modern label printing method that uses laser or inkjet technology to print directly onto the material without the need for plates. This process is similar to how a standard desktop printer works but on a larger, more advanced scale.



ADVANTAGES & DISADVANTAGES of DIGITAL printing





Advantages of Digital Printing


Low Setup Costs – Since no printing plates are needed, digital printing is cost-effective for short runs and custom orders.


Quick Turnaround – Eliminates the setup time associated with flexo printing, allowing for faster production.


High-Resolution and Vibrant Colors – Digital printing offers excellent color accuracy and detail, making it ideal for complex designs, gradients, and photographic images.


Variable Data Printing (VDP) – Enables personalization and customization, such as unique QR codes, batch numbers, or serialized labels.


Eco-Friendly – Generates less waste compared to flexographic printing since there are no plates or excess materials involved.


Disadvantages of Digital Printing


Higher Cost for Large Runs – While great for small to medium print jobs, digital printing can become expensive for large volumes compared to flexo.


Limited Material Compatibility – Some specialized materials and finishes that flexo handles well may not be suitable for digital printing.


Slower Printing Speed – While digital printing eliminates setup time, it is generally slower than flexographic printing for mass production.



Which Printing Method is Right for You?

Choosing between flexographic and digital printing depends on several factors, including your budget, order volume, and label design requirements. Below are some key considerations

Choose Flexographic Printing If

You require large-volume label production
Your labels need specialty finishes, such as metallic inks or embossing.
You need cost-effective bulk printing after the initial setup
Your product requires durable labels that can withstand extreme conditions.

Choose Digital Printing If:

You need short runs or on-demand printing with quick turnarounds.
Your design includes variable data, such as sequential numbering or unique barcodes.
You want high-quality, detailed designs with vibrant colors and gradients.
You’re looking for a more sustainable printing option with minimal waste.

Selecting the right printing method is crucial for ensuring your labels meet both branding and functional requirements. Reekaz Labels specializes in both flexographic and digital label printing, offering tailored solutions to fit your unique needs. Whether you need large-volume, durable labels or short-run, high-quality designs, we have the expertise and technology to deliver the perfect solution for your brand.

If you're unsure which method is best for your product, our team at Reekaz Labels is happy to help. Contact us today to discuss your labeling needs and get a custom quote!